For more than 15 years, we have been gradually revitalizing one of the largest and most famous brownfields in the Czech Republic, which is one of the most valuable assets of our CREAM SICAV fund. In strong partnership with the city and the region, as well as with many entrepreneurs and the public, we are reviving historic factory buildings with new functions. We focus on everything that is useful for modern society: apartments, commercial space, and support for leisure sports and cultural activities. Examples are the MAX 32 and 64 buildings or the upcoming FABRIKA and the renovation of the 34 - THE CUBE building. We are well aware that the popularity of a place also benefits from a well-thought-out and pleasant public space.
Our values
The CREAM Group has long been shaped by the qualities typical of sport: tenacity, endurance, competitiveness, excellent spatial orientation, and the desire to achieve the best possible result. All this is according to the rules of fair play. In all business areas, we pride ourselves on respect for others and consideration for nature. Our buildings can meet the demanding needs of the modern city.
In addition to the revitalisation of brownfields, we have a number of projects for the sustainable development of large and small settlements. Both in the construction sector and in the development of the strategic logistics terminal near Košice, Slovakia, we want our work to be built upon by future generations. We enjoy projects that are necessary and useful for society. Both are important motivations for our future work.
Respekt
We respect nature, respect the work of those who came before us, and listen carefully to the voices of the professional and lay public. We also respect the rules.
Usefulness
We don't measure business success solely by financial gain. We only do things that inspire us; we enjoy and benefit others.
Quality
We know that others will appreciate the results of every piece of work we do. We must do things well and at the highest quality to stand up to critical scrutiny.
Efficiency
We want to save time, money, and, above all, human potential. We know the easiest way to implement a project is with the general public's support.
Responsibility
If we decide to do something, we work to ensure that the result will make sense in the long run, including for future generations.
Integrity
We don't set unrealistic goals, but we are demanding of ourselves. We can take risks, but we always play by the rules. We can appreciate excellence when it is within the boundaries of our principles.
About CREAM
We are an investment group that focuses primarily on real estate development. Our diversified portfolio also includes investments in logistics, tourism and renewable energy. Through the CREAM SICAV investment fund, listed on the Prague Stock Exchange, we manage over CZK 5 billion assets. We are characterized by long-term holding of investments that can appreciate significantly over time. In the medium term, we have investment projects worth more than CZK 20 billion in the pipeline. Near Košice, on the Schengen area's eastern border, we are investing strategically in a container transhipment facility with significant financial support from the European Union.
REGENERATION
OF BATA´S AREAL
DEVELOPMENT
THAT WILL EXCITE YOU
We strive for a timeless approach so that our buildings or renovations of older buildings will be relevant for many years, whether it is the interior design layouts of the buildings or, in the case of new buildings, a distinctive architecture that always corresponds with its surroundings. Our long-standing partner is the architectural studio CMCArchitects of Vit Maslo and David Chisholm.
WE CARE
ABOUT YOUR WELFARE
Our strategy is to build properties with state-of-the-art technology and then operate them responsibly. This approach ensures that our clients become users of high-quality spaces. Also, our care for them is maximum. They have a 24/7 client portal for their requirements and a client hotline for their current needs.
CREAM Consulting
Professional relationships with financial institutions are a significant driving force behind each of our projects. This is consistent with the fact that we finance projects mainly with our capital. Sustainable development, which we also see in the economic context of our company's growth, is thus firmly under our control.
FOUNDATION
CREAM
Through our Foundation, we collect incentives to support various social activities in our region. Thus, the Foundation manages the funding of youth sports clubs and is preparing workshops to redefine public space in the Baťa area to meet the requirements of our time. Through the Foundation, we have made a long-term commitment to financially support "Za Sklem," a non-profit organization that helps people with autism spectrum disorder.
Zlín acquires the Factory for 3.5 billion
CREAM Investments has received a building permit for the construction of a multifunctional building complex, which it plans to complete by 2027 in the eastern part of the former Bata factory site. In the modern centre of Zlín, into which the Bata complex is gradually transforming, three buildings will be erected, connected on the lower floors by a glass monoblock. They will be connected by a common name - the investor believes that whoever comes to Zlín will not miss a visit to the Factory.
It is our biggest investment so far, and given today's market conditions, we expect the cost of building the factory to be around CZK 3.5 billion," says Petr Tankó, CREAM's majority owner, adding: "over the next few years, we want to invest another ten billion in the area, with a major focus on apartments." The factory, with buildings numbered 24-25-26, will stand on the site of today's gap between the Bata Institute buildings and building number 34, a large industrial cube where CREAM now has its headquarters. Thirty-four served as a warehouse for Bata's products for the whole world during the First Republic, and interestingly, Bata still has warehouses in part of the building today.
The two buildings of Fabrika - a new multifunctional complex - will have two underground floors for parking, three floors of a shopping centre, and two more floors for sports activities. A large multiplex cinema will replace the sports section in the third building. A separate building next to Fabrika will be an ice rink with a total of 3,000 m², a classic training hall according to NHL standards. "Compared to the original project we presented to the public five years ago, the new Fabrika is a completely different concept," says CREAM CEO Martin Jarolím. According to him, it was enough to offer enough quality shops before, but nowadays - especially for the younger generation - it is mainly the offer of leisure activities that is attractive. "The buildings have halls for a number of sports with a total area of 7,000 m². We will equip half of them, including a large 1,200 m² hall, with special acoustic elements so that concerts can also be held here," says Martin Jarolim. Of course, the landscaping of the surroundings will also be essential. CREAM has currently agreed with the chief architect of the city of Zlín to form a working group, and together they will launch a competition next year that should guarantee an interesting and, above all, useful exterior around the new building.
The new look of Fabrika is the work of architect Vit Masl, with whom CREAM has been cooperating for many years. It is not a replica of an old industrial building, the multifunctional complex of three interconnected modern buildings was created with deep respect for the architecture of the historical buildings of the complex, which was slowly born from the end of the 19th to the middle of the 20th century.
The former Bata factory site, with its 65 ha of total area, is one of the largest and most interesting brownfield sites in the Czech Republic and is steadily gaining importance in Zlín. CREAM is its majority owner and has been investing in its revitalisation for a long time. Thanks to its efforts, the site now houses the Regional Office, the Regional Police Headquarters, a business incubator, a museum, a gallery and the Czech Post Office.
A factory in the palm of your hand:
Planned investment: CZK 3.5 billion
Project completion: 2027
Total usable area: 70,000 m²
Total area for shops: 30,000 m²
Area for active sports: 7,000 m²
Selected links:
https://www.seznamzpravy.cz/cl...nt&utm_source=search.seznam.cz
https://www.e15.cz/byznys/real...rum-i-hokejovy-stadion-1410631
https://www.e15.cz/byznys/real...atuv-zlin-ceka-promena-1415501